Marketing Planing Essay Example | Topics and Well Written Essays - 2500 words

Marketing Planing - Essay Example It is expected your report demonstrates strong evaluative style you should draw on the relevant theories covered within the course (course book attached) you must relate your answer to your chosen organization ( eg : Barclay's, HSBC U.K etc) Harvard referencing Stlye This paper is aimed at looking at how the recent credit crunch is affecting banks and how this in turn affects international business. The paper argues from a marketing point of view. Here the paper looks into how marketing can help restore confidence and competitive advantage into some of these troubled banks. The recent credit crunch in the U.S is a cause for concern for governments, regulatory bodies, businesses, individuals, stock markets, etc. This issue is affecting world trade in that it is currently making it difficult for banks to provide loans to businesses given the significant losses encountered so far as following prior sub-prime mortgage lending. The first part of the paper looks into the institution in question. Here our institution under case study is the Barclays bank. The first part of the paper discusses the various ways through which Barclays bank could be affected by the crisis. The second part of the paper discusses the role of marketing towards restoring a com petitive advantage and creating value for Barclays bank. The last part of the paper presents the conclusion and recommendation. Bar... The last part of the paper presents the conclusion and recommendation. 1.1 Overview of the institution under case study -Barclays Bank Barclays PLC (Barclays) is an international and major player in the world financial system. It is headquartered in the United Kingdom, a global financial services provider and is engaged in retail, commercial banking, credit cards, investment banking, wealth management and investment management services. (Report 2008). The bank is present in Europe, United States, Africa and Asia using different strategies with respect to different markets. According to an independent analyst review, the Company operates in business segments: For example, UK Retail Banking, Barclays Commercial Bank, Barclaycard, Global Retail and Commercial Banking (GRCB)-Western Europe, GRCB-Emerging Markets, GRCB-Absa, Barclays Capital, Barclays Global Investors and Barclays Wealth (Company's Report 2008). Today, Barclays Plc is listed in major stock exchanges in the world such as the London, the Tokyo and the New York etc. Barclays Plc has consolidated its position through a series of mergers and acquisitions. For example, according to the company's web page, in November 2008, Barclays PLC announced that it has completed the purchase of the Italian residential mortgage business of Macquarie Group Limited. According to the company's (2008) report, Barclays PLC was ranked as the 25th largest company in the world according to Forbes Global 2000 (2008 list) and the fourth largest financial services provider in the world according to Tier 1 capital ($32.5 billion). It is the second largest bank in the United Kingdom based on asset size, although its

Why do police officers, who are meant to abide by the rules, Essay

Why do police officers, who are meant to abide by the rules, [sometimes] bend and break them - Essay Example It is a profession which was believed previously to not possess any sort of malice but it has been found that some unethical behaviour does persist in the police force too. This has been witnessed in the police force of United Kingdom as a small number of officers have been found to commit these unethical behaviours. The police officers in the United Kingdom have been under severe criticism for scandals which took place in 1820s and 1960s. It has been found at many instances that the police force in United Kingdom has been involved in bribery, tampering of evidence, and beating up of subjects. For such a behaviour to be avoided policies such as Police and Criminal Evidence Act 1984 have been enacted in the United Kingdom. The problem with the police department is not limited to the developed country of United Kingdom but it also spreads to the United States. It has been found that unethical behaviour also persists in the police force of United States (Mollen 1994). â€Å"Most police departments have members who commit corrupt acts from time to time. Only some police departments, however, become corrupt police departments.† (Sherman, 1978 pg. 32) Police officers at times break the rules for a gain which might not be personal but would rather be a group gain. Police officers break rules at instances where they think that they can benefit from the whole situation. A reward for breaking rules can also be cited by these police officers as they might show a legitimate reason to commit that offence. Some of the major problems which are causing the police officers to break the rules in accordance to their will are related to their personal gains and power. Discretion being the foremost factor in determining as to if the police officer would turn out to be corrupt or not. This discretion allows the police officers to be the sole authority at particular instances where they can bend and break the laws in the way that they like. These are probably done for the bett er future of the police officers and the resources that they might be provided after being successful in those instances. Discretion of the police officers also gives rise to the question as to what are the goals of policing actually ? To answer this one can say that the police officer defines his or her goals according to a prevalent belief in the policing system. It is the seniors of the police officers who leave an impact on the juniors as to how they should handle their authority at some instances. If this authority is handled incorrectly then it leads to corruption within the department whereas if it is handled correctly then corruption would not prevail (Barker & Carter 1986, Pg. 30-45 ; Kleiney 1996 Pg. 81-96 ). Another reason for corruption in the police department is the less visibility of the actions of the police officers. Goldstein states that ‘under the best of circumstances, police agencies have several peculiar characteristics that make them especially difficult to administer. Police officers are spread out in the field, not subject to direct supervision’ (Goldstein 1990:6). As the police department is not watched upon by specific authorities many of the police officers can be involved in the practices of corruption. A possible solution to the problem of less visibility is transparency as put forward by many agencies. Police corruption can be stopped if the officers have to be transparent in their dealing and they are being looked upon by authoritative figures. Similarly these police officers are not exposed to the public too as they only have to deal with specific individuals at specific instances. If public has a transparency to the objectives of policing then it is possible that the rates of corruption would be decreased in